The
Alliance for a Drug-Free Uruguay and the ORT University
have organized an creative hands-on contest for students
of design and publicity with the goal of selecting a proposal
for a prevention of drug use campagin. The contest took
place on September 26th and 27th at the Hotel Radisson Victoria
Plaza.
This event, called "24 Hours for a
Drug-Free Uruguay", seeks to encourage adolencents
to say NO to drugs, to reject the idea of "just one
little test, just this one time". This attitude toward
drug use has to be personal and exercized with firmness
and conviction. The objective is to commuicate to youth
that to say NO is a special personal value.
The contest was held in the form of a workshop,
with the participation of graphic design and publicity students
from the ORT University. The students, organized in 6 groups,
worked for 24 hours straight in order to design an anti-drug
campaign.
A panel of judges composed of publicity
and design specialists selected the best proposals. The
projects selected will then be further developed and launched
as a public campaign with the help of producers and professional
announcers who have donated their time and expertise in
support of the anti-drug movevment.
The ceremony closing the 24 hour event took
place at the Radisson Victoria Plaza Hotel on September
27. The following sponsors and national authorities were
present at the ceremony: National Drug Secretariat (Junta
Nacional de Drogas), AUDAP, Hotel Radisson VP, Cinur, Mosca,
the U.S. Embassy Montevideo, Abitab, United Airlines, Productora
La Mayor, Pam Corporación Gráfica, ImageOne,
and Salado Media.
It is especially important to note the presence
of the national media at this event to lend its support
in the effort to stimulate anti-drug awareness, a message
of vital importance to the entire society.
PHOTO GALLERY
(Closing ceremony, September 27, 2005)
>Click to enlarge photo
Students, sponsors and local officials during presentation of entries and awards ceremony. | |
|
|
>Click to enlarge photo
Eduardo Hipogrosso, ORT University, Jose Luis Hernandez, Alliance for a Drug-Free Uruguay, and Milton Romani, National Drug Secretariat. | |
|
###
PHOTO
GALLERY
