Three Uruguayan entrepreneurs attended
the Pathways to Prosperity conference in Washington: Lucía Pardo, Rosario Fossati and Pepi Goncalvez. |
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Washington — Forty Latin American women entrepreneurs
of exceptional merit came together in Washington October 7–9
for a conference aimed at giving them the tools to expand
on and deepen their success.
Beth Brooke, the global vice chairwoman of public policy,
sustainability and stakeholder engagement for consulting
firm Ernst & Young, told America.gov that “this
conference was about tangible results, not just ‘for
the moment’ experiences” and that the women
who attended are living examples of “to whom much
is given, much is expected.”
The conference was sponsored by the U.S. Department of
State under the auspices of the Pathways to Prosperity in
the Americas initiative, a principal goal of which is to
ensure that the benefits of trade are shared evenly across
the societies of the 11 nations of Latin America that have
trade agreements with the United States.
Brooke and Nell Merlino, founder, president and chief executive
officer of Count Me In for Women’s Economic Independence,
a leading national nonprofit provider of resources for women,
were chosen as Pathways Envoys by the State Department.
The Pathways Envoys — two from the U.S. and two from
Latin America — met with aspiring entrepreneurs and
their chosen mentors during the conference. Mentors are
more experienced business women in the Americas who will
follow the entrepreneurs for the next year to support growth
and economic success. Also during the coming year, Brooke
and Merlino will visit Pathways countries to encourage and
advise women entrepreneurs and to promote women’s
entrepreneurship through media interviews and U. S. Embassy-sponsored
programs.
Meeting attendees at the conference, Secretary of State
Hilary Rodham Clinton applauded their efforts and ingenuity
in their business endeavors. “Part of what we are
trying to do here in the State Department with all of you
is to make the case that empowering women is a key to progress
and prosperity and peace. I’ve heard about some of
the work that you are doing in your own lives, and I am
very touched by the courage and commitment that so many
of you have already shown,” the secretary said.
Envoy Brooke brought to the conference wide experience
in the economics of the developing world. Named by Forbes
magazine as one of its 100 Most Powerful Women in the World,
she has worked in developing countries to support women
entrepreneurs as engines for poverty alleviation and economic
growth.
Said Brooke of her message to conference participants:
“We want to blaze a pathway in the countries where
these women are from. … It’s all about the power
of how a community can move forward. The willingness of
the entrepreneurs to convene in a cooperative setting, sharing
technical expertise and knowledge, is very big.”
As a Pathways Envoy, she looks forward to “encouraging
those in the margins as well as those with leverage, and
bringing both sides together is the hope of the envoys who
attended the meetings at the conference.”
Envoy Merlino has vast experience in encouraging women
to grow their small businesses into million-dollar enterprises.
She encourages women to further the growth of their small
businesses into successful enterprises.
“The energy and information that flowed was inspirational,”
Merlino told America.gov. The message of the conference
was “information, the opportunity to work with each
other, to share information about how trade works. Your
business does not operate in isolation.”
Merlino says women entrepreneurs need to dream big and
achieve even more. She said the women at this conference
learned “how to grow your business, how to help your
family and country, and how to give to other people. How
to do it all.”
Both the spirit of the conference and the actual message
were the same, Merlino said: “Growing your own business
means helping others too.”
She also emphasized to conference attendees the concept
of the “missing middle.” Beyond the high-end
capital and the small businesses, it is the middle of the
business spectrum — businesses employing 200 or more
people and filling containers for shipments — that
empowers other women. “It’s important to focus
on these businesses and the women who are the missing middle,”
Merlino said. “Be really part of the Pathways to Prosperity
initiative, helping to grow trade and business. Focus on
women who are further along, the women who are employing
others.”
During the closing ceremonies, in which Clinton greeted
all the attendees, the secretary said: “I really believe
that we need women’s voices to become more prominent
in all of the debates throughout the world. We are not all
the same with all the same dreams and experiences, but I
do believe that we have a shared vision of what our world
should be. And I am very committed to working through our
hemisphere to create better understanding and closer cooperation.”