Ana Pica, Rubek Orlando, Frank E. Baxter, Edgardo Martirena and Jorge García Alberti during the launching of "La Ruta de..." Rubek Orlando, Jorge García Alberti and Sebastián Ferrín enjoying the view by one of the lakes near Anchorage, Alaska.

The Uruguayan cable network VTV and the U.S. Embassy Montevideo presented on September 27 the launching of the third season of their co-production "La Ruta de..." (“The Road of…”) a television series on bilateral trade between Uruguay and the United States.

A team of journalists from VTV and the U.S. Embassy Montevideo traveled last August to different parts of the U.S. in order to work on the four new installments of the series. Each program is devoted to a specific topic: leather, wood, tourism and a special on Alaska. VTV News director Jorge Garcia Alberti, cameraman Sebastian Ferrin and Rubek Orlando, Media specialist for the U.S. Embassy, visited the cities of Seattle, Anchorage, Hickory and New York where most of the series was videotaped.

At the announcement, U.S. Ambassador Frank E. Baxter stated that commercial exchange between the two countries "has experienced a permanent growth. In 2006 alone it reached 850 million dollars, making the U.S. one of the largest and most important markets for Uruguayan exports. We see all this trade reflected over the last three years in this series of programs.”

The series, now in its third consecutive season, will commence broadcasting this coming Sunday, September 30 and will present different aspects – until now unknown to the Uruguayan public – on bilateral trade in these areas as well as the prolific trade between the two countries.

The first program will be “The Road of Wood”. The following “roads” on leather, and tourism will broadcast on Sunday, October 7 and Sunday, October 14. The final program on Alaska will air on Sunday, October 21. All will be broadcast at 11 pm with repeats during the week at times to be announced by the network.

Ambassador Frank E. Baxter delivering his remarks during the launching of a new TV series on bilateral trade realtions between Uruguay and the United States, September 27, 2007. "Commercial exchange between our two countries has experienced a permanent growth. We see all this trade reflected over the last three years in this series of programs,” Baxter said.

VTV's Garcia Alberti and Sebastian Ferrin with Weyerhaeuser's Frank Mendizabal in Seattle.		A view of the city of Anchorage, Alaska. A special on Alaska will air Sunday, October 21.
Jorge Garcia Alberti and Rubek Orlando at the Alaska Native Heritage Center. Right, with cameraman Sebastian Ferrin.
The VTV crew taping a segment on Alaska's glaciers.		Uruguayan leather furniture on display at the Hickory Furniture Mart.

###